Cosmetics & Beauty
Moroccan cosmetics brands and beauty businesses.
4 YEARS OF EXPERIENCE
Performance Marketing
& Paid Media
Specialist
Currently open to remote full-time opportunities.
PERFORMANCE MARKETING
5 PAID MEDIA PLATFORMS
4 YEARS EXPERIENCE
REMOTE / FULL-TIME
01 — About
A performance-focused marketer
02 — Core specializations
What I do
01
Performance Marketing
Data-driven acquisition: measurement, testing and continuous campaign improvement.
02
Paid Media
Campaign building and media buying across five major advertising platforms.
03
Lead Generation
Lead forms, messaging and acquisition funnels aimed at relevant prospects.
SUPPORTING CAPABILITIES
Campaign Optimization
Media Buying
Paid Social
PPC
Funnel Optimization
Conversion Optimization
Analytics
A/B Testing
03 — Platforms
Advertising platforms
Hands-on campaign experience across the five platforms I work in most.
Meta Ads
Google Ads
LinkedIn Ads
TikTok Ads
Snapchat Ads
04 — Additional digital visibility skills
Alongside paid acquisition, I work on modern search visibility — organic and AI-driven.
SEO SEARCH ENGINE OPTIMIZATION
Optimizing websites and content to improve organic search visibility, discoverability and qualified traffic.
GEO GENERATIVE ENGINE OPTIMIZATION
Optimizing content and digital presence for visibility across AI-powered search and answer engines.
05 — Experience
4 years of experience
Multi-platform experience
Meta Ads
Google Ads
LinkedIn Ads
TikTok Ads
Snapchat Ads
06 — Industries
Industries I've worked with
Events
Companies and businesses operating in the events space.
Restaurants & Hospitality
Restaurant and food businesses.
07 — Selected work
Selected work
Meta Ads
Paid Advertising
Multi-campaign account management
Managing a Meta Ads account with a large set of campaigns across messaging, purchase and profile-visit objectives.
Meta Ads
Lead Generation
Lead form campaign portfolio
A set of lead-generation campaigns tracked on cost per lead, reach and frequency across seasonal offers.
Meta Ads
Paid Media
Active campaign monitoring
Reviewing delivery, attribution settings and platform recommendations on a live lead campaign.
Google Ads
Performance Marketing
Search performance tracking
Following clicks, CTR and cost per click over time to guide bid and creative decisions.
Search Console
Search Visibility
Organic search performance
Tracking clicks, impressions, CTR and average position in Google Search Console over a three-month window.
Meta Ads
Lead Generation
Application volume at a low cost per lead
Two active lead campaigns delivering website submit applications at a cost per application under $2.
08 — Fit
Why I could be a good fit
Multi-platform experience
Hands-on experience across Meta, Google, LinkedIn, TikTok and Snapchat.
Performance mindset
Focused on testing, measurement and continuous campaign improvement.
Paid acquisition focus
Strong professional direction around paid media, performance marketing and lead generation.
Adaptability
Experience working across different industries, audiences and business models.
09 — Availability
Looking for my next opportunity
OPEN TO
- Performance Marketing
- Paid Media
- Lead Generation
- Digital Marketing
WORK PREFERENCE
- Full-Time
- Remote Preferred